More than a manufacturerThe legend began in Penang - Malaysia, in the late 1927 when the founder, Mr. Gan Geok Eng first developed the medicated oil of White Flower Embrocation, commonly known as Pak Fah Yeow - literally meaning "White Flower Oil". The product, which was named after his favourite flower - the white "Narcissus" daffodil, was initially developed for private use.However, Hoe Hin White Flower Embrocation proved to be so popular with family friends and acquaintances that Mr. Gan decided to produce it on a commercial basis and offer it for general sale. The trademark relating to White Flower Embrocation was first registered in Singapore by Mrs. Gan Low Khoon Choo in 1935.MISSIONIn line with the Group's core values - honesty, obedience, excellence, human, innovation, and nurturing, it is our mission to achieve our business objectives within a framework of high standards with a commitment to environmental sustainability and be socially responsible within our Group and in the communities that we operate in.